I build better users of AI.
Most growing businesses aren't behind on AI. They're buried in it. New tools every week, no clear signal, and leadership frozen by decision overload. I help owner-operators and small leadership teams find what is actually holding their business back and remove it.
The Problems I Solve
These are the most common situations owner-operators and leadership teams at growing businesses bring to me. If any of these sound familiar, we should talk.
What I believe: the principles behind the work
AI should enable leaders, not replace the human judgement that makes great leadership possible. Most teams don't struggle with AI. They struggle with unclear work and unclear decisions. AI exposes the gaps that already exist.
Systems shape behaviour more reliably than intention. Every organisation running on individual brilliance is one resignation away from collapse. Heroics don't scale. Systems do.
Simplicity is a competitive advantage. Leaders don't need more noise. They need focus and a way of working that strengthens people instead of draining them. Clarity accelerates everything.
Culture is designed, not improvised. The DNA of any organisation is its Daily Natural Acts. You have to do the simple things daily until they become natural. That is how culture actually gets built.
Ideas Worth Reading
Practical thinking on AI, org design, and leadership. No filler, no hype. Just frameworks you can use.
"The organisations that thrive in the next decade won't be the ones that adopted AI last. They'll be the ones that built cultures AI could actually fit inside of."Boubacar Barry
Building in Africa.
For Africa.
Africa is not behind. Africa has the opportunity to leapfrog. To skip the legacy infrastructure, the bureaucratic drag, and the outdated org models that slow organisations in the Global North.
I'm committed to being a bridge: bringing global best practices in AI and org design to African organisations. The unique strengths of African leadership culture (relational depth, community-centred thinking, long-term trust) should shape how AI is built and deployed, not be overwritten by it.
This isn't charity or development work. It's a strategic bet on the next decade. African organisations that build AI-ready cultures now will have a structural advantage that their peers won't be able to buy their way into later.
I'm Boubacar. Built for the intersection of people, operations, and AI.
I've spent fifteen years in HR and leadership development inside global organisations across the United States, the Middle East, Africa, and Europe. Ten of those were in global HR leadership for a Fortune 100 company, most recently four years based in Dubai. I learned how to diagnose what is actually slowing a business down, not what looks like the problem, and how to design systems that make the fix stick. That discipline translates directly to the problems growing businesses face.
Before HR, I founded a communications firm in Guinea, advised international organisations and embassies, and translated for the World Bank. I speak English, French, Haitian Creole, and Fulah. That background shapes everything: I understand global complexity from the inside, not from a framework.
Today I work with owner-operators and small leadership teams through Catalyst Works Consulting. My diagnostic approach is grounded in finding the real constraint -- whether that is a throughput bottleneck, an adoption failure, a decision overload problem, or something else entirely. I don't arrive with a methodology and fit your problem to it. I diagnose first and let the problem tell me what it actually is. The AMPLIFY Method is the framework I built to move from diagnosis to implementation, fast. AI expands output. Leadership sets direction. Systems make it sustainable. Culture isn't built in offsites. It's built on Daily Natural Acts (DNA) — simple things done consistently until they become the fabric of how people work.
A structured 7-step approach to AI enablement built from fifteen years of HR and leadership development work inside global organisations. Not a framework from a textbook. Built from what actually works.
Follow the Work
Real-time thinking on AI, operational efficiency, and building systems that scale. No spam, no noise.
Let's Build Something Worth Leading
Send a message here, or see how I work with teams at catalystworks.consulting. I work with owner-operators and leadership teams at growing businesses who want real change, not a consulting report. I respond personally. No automated replies, no assistants.
Send a Message
Tell me what you're working on. The more specific you are, the better I can help.